Creative Writing and Communication Unit Information

HSW191.8 Creative Communication Special Elective: Creating Killer Content

Businesses, institutions and individuals today increasingly turn to social media platforms to build and promote their brands and products, to share news and information, and to engage with their audiences. This subject responds to the growing popularity of web-based communication and writing for social and local media, teaching students how to identify and connect with audiences for a range of specialist purposes. The course focuses on effective writing practices for popular media environments, helping students to structure and write content that will deliver their personal/professional message to target audiences in a clear and engaging way.