Creating Killer Content - S1 2023

This course will explore the fundamentals of writing and communication to determine how we can get more impact in our messaging, wherever it occurs. As the world turns more and more to digital platforms and consumers become more selective with what they read and believe, this course will examine how to make your words hit harder, with less of them. Whether you are responsible for Online content, newsletters, advertising or seeking to make a novel, film, or article, more effective, this course will take you to the heart of understanding communication and how you can use it to make a difference.